Art direction and experiential design
Event branding, signage, and environmental graphics
Store opening creative development
Coachella and large-scale brand activation support
College tour creative execution
Production coordination and vendor management
On-site creative direction and quality control
Cross-functional collaboration with marketing, retail, and production teams
Ensuring brand consistency across all physical and digital touchpoints
Art Direction & Experiential Design | Edikted
Barbie x edikted
Experiential design and environmental graphics
Digital and print asset development
AI-assisted concept visualization and mockups
Event branding and visual storytelling
Production and installation oversight
Cross-functional collaboration from concept through execution
Coachella Exclusive Event
Experiential graphic design
Tour branding and visual asset development
Event signage and environmental graphics
Promotional materials and branded collateral
Social and digital content assets
On-site event support and visual execution
Cross-functional collaboration with marketing teams
Quality control and brand consistency across tour locations
Supporting community engagement and social-first experiences*
College Tours
Cross-functional collaboration with production and marketing team
Environmental graphics and signage systems
Event branding and visual identity development
Installation planning and on-site creative direction
Retail Store Event UK & US
Contributed to the visual rollout of Edikted's growing retail footprint, helping shape brand experiences from the first flagship opening in SoHo, New York, through US 22stores launches and international expansions, including Carnaby Street, London.
Marketing Events
My role included designing event graphics, signage, promotional materials, branded collateral, social assets, and environmental visuals while ensuring consistency with the overall brand identity. Beyond design, I attended events on-site to assist with setup, installation, visual merchandising, and event execution, helping ensure the final experience aligned with the creative vision.
