LA PIEGIRL NAILS
Led the full creative direction for a campaign that positioned LA.piegirl Nails at the forefront of Gen Z nail fashion. The concept “The Nail” was built around an eye-catching visual anchored in retro pop culture—using an old-school television set to broadcast Y2K-inspired nail designs, tapping into nostalgia while celebrating bold, freestyle beauty.
“The Nail” 2025 Creative Direction
Concepted and produced photoshoots from the ground up, creating the story, visual direction, location strategy, crew selection, styling, set design, and overall creative execution to bring the brand vision to life.
Silver
