LA PIEGIRL NAILS
I created the entire brand identity for LA Piegirl Nails, a luxury press-on nail line featuring hand-painted, one-of-a-kind designs. Inspired by Y2K aesthetics and bold self-expression, each set is a unique, eye-catching piece of wearable art, crafted by hand to stand out in both style and quality. I led every aspect of the brand—from designing the logo and building the e-commerce website to directing and shooting the product photography. In addition to branding, I personally created all the nail designs, blending creative freedom with trend-driven looks to capture the spirit of individuality. This project reflects my multidisciplinary skill set and passion for turning a vision into a full, cohesive brand experience.
Founder & Creative Director
Designed and developed the Shopify website, focusing on UX/UI design, site organization, customer journey, and brand storytelling. Created the brand identity, product photography, campaign concepts, social content, packaging, and e-commerce assets, ensuring a cohesive visual experience across all customer touchpoints.
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Silver
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Designed and hand-painted every nail collection from scratch, transforming creative concepts into finished products while maintaining a distinct brand aesthetic.