Participated in the creative development of the Barbie by Edikted collaboration, contributing across art direction, visual identity, logo applications, hang tags, packaging, PR boxes, and pop-up store design. Supported the overall visual direction of the campaign, helping transform a traditional collection launch into a cultural moment. The campaign generated over 284M social impressions as Edikted introduced Barbie™️ as its newest Creative Director. Through custom influencer wardrobe deliveries, celebrity amplification, and an immersive Design House pop-up experience at The Grove in Los Angeles, Barbie™️ by Edikted created a wave of social buzz flooded in Barbie Pink. Inspired by Y2K nostalgia, the campaign blended fashion, community, and social-first storytelling across both digital and IRL experiences.
Barbie by Edikted — Collaboration Campaign
Art Direction/Visual Direction Design
The Barbie by Edikted campaign was shot by celebrity photographer Charlie Denis and tapped fashion trendsetters Ming Lee Simmons, Daphne Groeneveld, Samantha Archibald, Shimma Sunrise Marie, Shay Sullivan and Eva Rankin. The campaign video follows Barbie in her Creative Director era, designing and styling the collection before cutting backstage to a high- energy fashion show where her muses hit the runway.
8 VIP Deliveries
282 M + Impression
94 M + Reach
Barbie™️ by Edikted came to life through an immersive Design House pop-up at The Grove, beginning with an exclusive VIP preview attended by Paris Hilton, Charli D’Amelio, Stassie Karanikolaou, top creators, and community tastemakers. The opening celebration featured Barbie™️ by Edikted branded bites and drinks, a live DJ set, and first access to shop the collection before opening to the public. Over the course of three days, we hosted more than 10,600 guests, including a special Mother’s Day appearance from Teyana Taylor, Jodie Turner-Smith and their daughters. The pop-up featured the full Barbie™️ by Edikted collection, archival Barbie dolls, vintage magazine covers and custom Edikted Barbie displays. Guests enjoyed branded popsicles, waters, sticker sheets, polaroids, and fans which created a sea of Barbie pink throughout The Grove and highly shareable photos for social
The POP-UP experience
