I created the brand identity for Crux Cookies, a specialty chocolate chip cookie brand focused on quality, simplicity, and authenticity. The branding was designed to reflect the product’s classic appeal while giving it a modern and premium edge.

I developed the logo, packaging, and visual direction with a clean, minimal aesthetic—using neutral tones and thoughtful typography to communicate warmth, craft, and trust. The packaging design emphasizes the artisanal quality of the cookies while maintaining a straightforward, elegant look that stands out on shelves. This project highlights my approach to intentional, product-focused design that balances branding clarity with visual charm.